Last Updated on March 16, 2023 by SWHA
Are you looking for ways to improve your website’s search engine rankings? If so, then you’re in luck! In this article, we’ll share 10 powerful SEO hacks that will help raise your website ranking and get you more traffic.
1. Focus on user search keywords and search volume
Utilizing user search keywords and search volume is one of the most important aspects of search engine optimization. This allows you to attract more customers and maintain high rankings in search engines.
There are a few things to consider when using keywords and search volume to improve your ranking in search engines. First, you need to identify the keywords that potential customers are using to find your business. You can use a variety of tools to research keywords, including Google Ads Keyword Planner and Google Trends.
Once you’ve identify the keywords that potential customers are using, you need to incorporate these keywords into your website. You can do this by including the keywords in your website’s title, meta tags, header tags, and throughout the content on your website.
In addition to using keywords on your website, you also need to build links to your website. You can do this by submitting your website to directories, writing articles and blog posts that include a link to your website, and adding your website to your social media accounts.
By utilizing user search keywords and search volume, you can improve your ranking in search engines and attract more customers to your website.
2. Use Long-tail Keywords with High Search Volume
Long-tail keywords are key phrases that are more specific and usually longer than the general keywords that you would use to describe your products or services. These key phrases are less competitive and easier to rank for in search engines. And, because they are more specific, they tend to have higher search volume than general keywords.
For example, if you sell running shoes, a long-tail keyword could be “women’s running shoes for flat feet.” This key phrase is more specific than just “running shoes” and therefore, has less competition. And, because it is specific, it is likely that people who search for this key phrase are further along in the buying cycle and more likely to convert into customers.
To find long-tail keywords with high search volume, you can use a keyword research tool like Google Ads Keyword Planner or Moz Keyword Explorer. Just enter a general keyword related to your business and the tool will return a list of related long-tail keywords.
Once you have a list of long-tail keywords, you can start incorporating them into your website’s content. Use them in your title tags, meta descriptions, headers, and throughout your body copy. Just make sure that you use them in a way that sounds natural and doesn’t disrupt the flow of your writing.
By using long-tail keywords with high search volume, you can improve your website’s search engine ranking and attract more relevant, qualified traffic to your site.
3. Optimize your website content
As a business owner, you want to make sure your website is ranking as high as possible in search engines. One way to help improve your website’s ranking is to optimize your website content. Here are some tips for optimizing your website content:
a. Make sure your website’s content is relevant to your business. Relevant content is one of the main factors that search engines use to rank websites.
b. Use keyword-rich titles and descriptions. When you include relevant keywords in your titles and descriptions, it helps search engines find and rank your website.
c. Use fresh, original content. Search engines love new content, so regularly adding fresh, original content to your website can help improve your website’s ranking.
d. Promote your website’s content. Sharing your website’s content on social media and other websites can help increase its visibility and drive traffic to your website.
4. Get spam free and high-quality backlinks
It is no secret that backlinks are a major ranking factor for search engines. In order for your website to rank higher, you need to have high-quality backlinks from trusted websites.
There are many ways to get backlinks, but not all of them are equal. Some methods will get you low-quality links that can actually harm your rankings. Others will get you high-quality links that will help improve your rankings.
Here are a few methods to get high-quality backlinks:
a. Create great content.
One of the best ways to get high-quality backlinks is to create amazing content that people will want to link to. Write blog posts, infographics, eBooks, and other types of content that are informative and interesting.
Make sure your content is also optimized for search engines so that it can rank higher in search results. This will make it more likely that people will see and link to your content.
b. Reach out to other websites.
If you have great content, reach out to other websites and ask them to link to it. This can be done by emailing the webmaster or contacting the site through social media.
If you have a relationships with other website owners, you can also ask for links in exchange for promoting their content on your website.
c. Use link building tools.
There are a number of link building tools such as SEMrush, Majestic, etc that can help you get high-quality backlinks. These tools can help you find opportunities to get links from other websites.
d. Submit your website to directories.
Submitting your website to directories can also help you get high-quality backlinks. Look for directories that are relevant to your website and submit your site.
e. Focus on quality over quantity.
When it comes to backlinks, quality is more important than quantity. It’s better to have a few high-quality backlinks than a large number of low-quality links.
Do your best to get links from high-quality websites that are relevant to your website. These links will be more valuable and will help improve your search engine rankings.
5. Make sure your website is mobile-friendly and responsive
As the world increasingly shifts to mobile devices, it’s critical that your website is designed to be mobile-friendly. This not only gives users the best experience when they visit your website.
Google has stated that they are now using mobile-friendliness as a ranking signal in their search algorithm. This means that if your website is not optimized for mobile devices, you could be at a disadvantage in the search results.
There are a few key things you can do to make sure your website is mobile-friendly and responsive:
a. Use a responsive web design.
This means that your website automatically adjusts to fit the screen size of the device it’s being viewed on.
b. Use large, easy-to-tap buttons and links.
This will help ensure that users can navigate your site easily on a small screen.
c. Use readable fonts.
This will help ensure that your content is easy to read on a small screen.
d. Use compressed images.
This will help ensure that your website loads quickly on a mobile device.
e. Use abbreviated form fields.
This will help ensure that users can easily fill out forms on your site on a mobile device.
Most people are aware that SEO, or search engine optimization, is important for businesses to rank highly in search engines like Google. What many people don’t realize, however, is that social media can also have a positive impact on SEO. Here are a few ways you can use social media to your advantage:
a. Firstly, make sure you have social media share buttons on your website. This makes it easy for visitors to share your content on their own social media channels, and helps to increase the reach of your content.
b. Secondly, take advantage of social media platforms like Twitter and Facebook to share your content. Not only will this help to increase the reach of your content, but it will also help to build up your brand’s presence on social media.
c. Thirdly, make sure your website is optimized for social media sharing. This means including engaging titles and descriptions, as well as images and videos.
d. Finally, don’t forget to monitor your social media activity and track your SEO progress. This will help you to see which social media strategies are working and which ones need to be improved.
7. Use Google Business Profile
If you’re looking to increase your search engine rankings, one of the best things you can do is create a Google Business Profile. This is a free listing that allows you to control how your business appears in Google Search and Maps.
By optimizing your Google Business Profile, you can improve your chances of appearing in the ‘Local Pack’ – the section of the search engine results page (SERP) that displays three local businesses that match the user’s query.
Here are some tips for optimizing your Google Business Profile:
a. Choose the right business category
The business category you select for your Google Business Profile can have a significant impact on your ranking. When choosing a category, be as specific as possible. For example, if you’re a plumber, you might want to select ‘Plumbing’ as your business category, rather than just ‘Home Improvement’.
b. Complete all sections of your profile
Make sure to complete all sections of your profile, including the description, hours, photos, and more. The more information you provide, the more likely it is that your profile will be shown in the Local Pack.
c. Encourage customer reviews
One of the factors that determines whether or not your business will be shown in the Local Pack is your customer reviews. Make sure to encourage your customers to leave reviews on your Google Business Profile, and try to respond to all reviews, both positive and negative.
d. Optimize your profile for your target keywords
When optimizing your profile, be sure to use your target keywords throughout, including in your business name, description, and category. This will help Google understand what your business is about and match it with the right keywords.
8. Use Schema Markup To Enhance Your Content
By using schema markup, you can improve your website’s search engine results and make your content more accessible to users.
Schema markup is a code that you can add to your website to help search engines better understand your content. It can help you improve your click-through rate (CTR) and get your site higher up in the search engine results pages (SERPs).
Schema markup code is made up of tags that look like this: content. The tags are placed around the relevant parts of your content to tell the search engine what that content is.
For example, if you have a recipe on your website, you can use schema markup to tell the search engine that the content is a recipe. This will help the search engine show your content in the SERPs when people search for recipes.
There are many different types of schema markup code, and you can use more than one type on your website. The most common types of schema markup are:
Microdata: This is the most common type of schema markup. Microdata is a set of tags that you can use to add additional information to your website’s HTML code.
RDFa: RDFa is a type of schema markup that uses HTML tags to add Rich Snippets to your website. Rich Snippets are short pieces of information that are displayed in the SERPs next to your website’s listing.
JSON-LD: JSON-LD is a type of schema markup that uses a script instead of HTML tags. JSON-LD is the recommended type of schema markup by Google.
To add schema markup to your website, you will need to edit your website’s code. If you are not comfortable editing code, you can ask your web developer to help you.
Once you have added schema markup to your website, you can test your code to make sure it is working properly. Google’s Structured Data Testing Tool is a free tool that you can use to test your schema markup code.
Schema markup is a great way to improve your website’s search engine results and make your content more accessible to users. By using schema markup, you can tell the search engine what your content is, and you can make sure that your content is displayed in the SERPs.
9. Utilize internal links
One of the easiest ways to improve your website’s SEO is to make use of internal links. Internal links are links that point to other pages on your website. By utilizing internal links, you can help search engines crawling your website to find and index your content more easily. You can also help to increase the PageRank of your website’s pages by linking to them from other pages on your site.
In addition to improving your site’s SEO, internal links can also help to increase the usability of your site. By linking to other related pages on your site, you can help your visitors to find the information they are looking for more easily.
When adding internal links to your website, be sure to use relevant keywords in the anchor text. This will help to improve the link’s value for SEO purposes. Also, be sure to use links that go to pages that are relevant to the content on the page where the link is located.
Adding too many links to a single page can actually hurt your website’s SEO, so be sure to add them sparingly. A good rule of thumb is to add a maximum of two links per page.
If you are looking for an easy way to improve your website’s SEO, be sure to make use of internal links. By utilizing internal links, you can help search engines to find and index your content more easily. You can also help to increase the usability of your website by linking to other related pages on your site. Just be sure to use relevant keywords in the anchor text and to link to pages that are relevant to the content on the page where the link is located.
10. Hire a SEO expert
Are you looking to take your business to the next level? If so, you may be wondering if you should hire a SEO expert. Search engine optimization (SEO) is a process of improving the visibility and ranking of a website on search engines. The higher the ranking, the more likely people are to find your site.
While you can do some SEO on your own, it takes a lot of time and effort to keep up with the latest trends and algorithm changes. A SEO expert can help you save time and maximize your results.
Here are some things to consider when deciding if you should hire a SEO expert:
a. Do you have the time to do SEO
SEO is an ongoing process that requires regular updates and monitoring. If you don’t have the time to dedicate to SEO, it may be worth hiring someone to do it for you.
b. Do you understand SEO
SEO can be complex and confusing. If you’re not confident in your ability to do it yourself, it may be worth hiring an expert.
c. Do you have the budget to hire a SEO expert
SEO experts typically charge by the hour or by the project. If you have a limited budget, you may want to consider doing some SEO yourself or only hiring an expert for specific tasks.
d. What are your goals
SEO can help you achieve a variety of goals, such as increasing traffic, improving conversion rates, and increasing brand awareness. Before hiring a SEO expert, be clear about your goals so you can ensure they align with what the expert can provide.
e. What is your timeline
SEO results can take time. If you need results quickly, you may want to consider other marketing strategies in addition to or instead of SEO.
SEO can be a great way to improve your website and attract more visitors. If you’re not sure if it’s right for you, consider hiring a SEO expert from SWHA to help you make the most of this marketing strategy.