Last Updated on March 29, 2023 by SWHA Team
Are you looking for ways to boost your SEO keywords? If so, you’re in the right place. In this article, we’ll share 16 actionable tips that will help you get higher rankings in Google.
But before we dive into the tips, let’s first understand what keyword rankings are and why they matter.
What are keyword rankings?
Keyword rankings refer to the position of a particular keyword on a search engine results page (SERP). The higher the keyword is ranked on the SERP, the more likely it is that people will find and click on it.
Why do keyword rankings matter?
Keyword rankings are important because they can determine the success or failure of your SEO efforts. If your keywords are ranking on the first page of Google, you’re more likely to get organic traffic. On the other hand, if your keywords are buried on the second or third page, you’re less likely to get any traffic from them.
With that out of the way, let’s now take a look at 15 actionable tips that will help you improve your Google keyword rankings.
Let’s get started!
1. Measure Your Website Rankings
If you want to improve your website rankings, you need to measure your current position first. You can use a number of different tools to do this, but one of the most accurate and reliable is Google Search Console.
To measure your website ranking in Google, simply head over to the Search Console and enter your website URL. From there, select the country you want to measure your rankings in, and then click on the ‘Search Results’ tab.
This will show you your website’s current ranking for the selected country. You can also see how your website ranks for other countries by clicking on the ‘Change Country’ button.
Once you know your current ranking, you can start working on improving it. There are a number of things you can do to improve your website ranking, such as optimizing your website for specific keywords, building backlinks, and improving your website’s user experience.
If you want to measure your website ranking on other search engines, such as Bing or Yahoo, you can use their respective webmaster tools. Simply enter your website URL and then select the country you want to measure your rankings in.
Both Bing and Yahoo will show you your website’s current ranking, as well as the average position over the past three months. You can also see how your website ranks for other countries by clicking on the ‘View all countries’ link.
Once you know your website’s current ranking, you can start working on improving it. There are a number of things you can do to improve your website ranking, such as optimizing your website for specific keywords, building backlinks, and improving your website’s user experience.
2. Optimize your Website for your Target Keywords
Are you optimizing your website for your target keywords? If not, you could be missing out on valuable traffic and leads.
Here are 5 tips to optimize your website for your target keywords:
a. Use your target keywords in your page title and throughout your content
Using your target keywords in your page title and throughout your content is one of the most important things you can do to optimize your website for those keywords.
Make sure your page title includes your target keywords and that your content includes those keywords naturally. Don’t stuff your keywords into your content; that will just make your content sound unnatural and could get you penalized by Google.
b. Include your target keywords in your meta tags
Your meta tags are one of the places you can include your target keywords. Your meta tags include your page title, meta description, and keywords.
Your page title and meta description are what show up in the search results, so make sure to use your target keywords in those. Your keywords are for your own reference and are not seen by searchers.
c. Use keyword-rich anchor text
Anchor text is the text that you use when you link to another page. When you use keyword-rich anchor text, you’re giving Google a hint about what that page is about.
For example, if you’re linking to a page about “dog beds,” you would want to use anchor text that says “dog beds” rather than just “click here.”
d. Optimize your images for your target keywords
Whenever you upload an image to your website, be sure to include your target keywords in the file name and fill out the alternate text field with a keyword-rich description.
This will help Google understand what your images are about and could help you rank for your target keywords.
e. Use social media to promote your content
When you publish new content on your website, make sure to promote it on your social media channels. This will help you reach a wider audience and could help you rank higher in the search results.
3. Check Your Site Structure
If your website is not Search Engine Optimized (SEO), it will not rank high in the search engine results pages (SERPs), and you will miss out on valuable traffic and potential customers.
To optimize your website for the search engines, you need to pay attention to your site structure. This includes your website’s hierarchy, navigation, and URL structure.
• Your website’s hierarchy refers to the way that your pages are organized. The home page is at the top of the hierarchy, and the other pages are arranged in descending order.
• Your navigation is how users move around your website. It should be easy to use and intuitive. A well-designed navigation system will help search engines index your website more effectively.
• Your URL structure has a big impact on your website’s SEO. Search engines use your URLs to index your website and determine your site’s relevancy. So, it is important to use keywords in your URLs.
To ensure that your website is properly structured for the search engines, you need to use a sitemap. A sitemap is a file that lists all of the pages on your website. It helps the search engines find and index all of your website’s content.
If you are not sure if your website is properly structured for the search engines, you can use a tool like Google’s Search Console to check your website’s structure.
4. Understand User Experience and Feedback
User experience (UX) and feedback go hand-in-hand. In order to design a website that provides an optimal experience for users, it is important to understand how they interact with and react to the site. Feedback can be collected in a number of ways, including surveys, usability testing, and analytics.
Analytics can provide insights into what users are doing on the site and where they are struggling. Usability testing can give more detailed information about how users interact with the site and what their overall experience is. Surveys can provide feedback about specific areas of the site or the user’s overall satisfaction.
No matter what method is used to collect feedback, it is important to act on it. UX is an iterative process and feedback should be used to make improvements to the site. By understanding what users want and need, designers can create a website that is easy to use and provides a positive experience.
5. Optimize for both Users and Search Engines
Users are the ones who ultimately determined whether a website is successful or not. They determine whether a website is providing the right content, whether it is easy to use, and whether it is meeting their needs. Search engines are important, but they are not the be-all and end-all.
A website should be designed and built with the user in mind first and foremost. Everything else, including search engine optimization (SEO), should be secondary. That’s not to say that SEO isn’t important. It is. But if a website isn’t designed and built with users in mind, it’s likely that it won’t be successful, no matter how well it ranks in search engines.
The good news is that, by focusing on users first, you can actually end up with a website that is both user-friendly and search engine-friendly.
Here are a few tips on how to do that:
• Make sure your content is relevant, useful, and keyword-rich. But don’t stuff your keywords.
• Use a clean, easy-to-navigate design.
• Make it easy for visitors to contact you.
• Ensure your website loads quickly.
• Optimize your website for mobile devices.
• Use Google Analytics to track your website’s traffic and performance.
By following these tips, you can create a website that is both user-friendly and search engine-friendly, helping you to achieve success with both users and search engines.
6. Do your Keyword Research
There is no one surefire way to do keyword research, but there are a number of methods that can be used to uncover popular and relevant keywords for your website or blog. The most important thing to keep in mind is that your keywords should be relevant to your business or website’s content and audience.
One way to find popular keywords is to use a keyword research tool like Google’s Keyword Planner or Wordtracker. These tools allow you to enter seed keywords and get back a list of related terms and their search volume data. This data can be helpful in deciding which keywords to target.
Another method is to look at your website’s analytics data to see which terms people are already using to find your site. This can give you an idea of which keywords are most relevant to your business. You can also use Google AdWords’ Keyword Tool to get historical data on keyword popularity.
Once you have a list of relevant keywords, you need to determine which ones are most likely to convert into leads or sales. This can be done by looking at the search intent of the keyword. For example, if someone is searching for ‘buy shoes online,’ they are likely further along in the buying process than someone who is searching for ‘shoe store near me.’
You can also use keyword research to help you come up with ideas for new content. By looking at what people are searching for, you can get an idea of what topics your audience is interested in. This can help you create content that is more likely to be shared and generate traffic back to your site.
Doing keyword research can be time-consuming, but it is a crucial part of any search engine optimization (SEO) strategy. By taking the time to find the right keywords, you can improve your website’s traffic and conversion rates.
7. Find your Targeted Keyword Search Volume
It is no secret that the amount of search volume for a given keyword correlates with the amount of traffic that you will get for that keyword. This is why it is important to choose keywords that not only have a high search volume, but also have a low competition level.
The first step in finding your targeted keyword search volume is to brainstorm a list of keywords that are relevant to your business. Once you have a list of relevant keywords, you can use a keyword research tool to find the search volume for each keyword.
After you have a list of keywords and their corresponding search volume, you can start to narrow down your list by eliminating the keywords with the highest competition level. Once you have a smaller list of keywords, you can start to optimize your website for those keywords.
By optimizing your website for the right keywords, you can increase the amount of traffic that you get from your targeted keyword search volume.
8. Use Long-Tail Keywords
Long-tail keywords are vital for SEO because they target a specific audience with very specific needs. By using long-tail keywords, you can increase your chances of appearing in search engine results pages (SERPs), which in turn can lead to more website visitors and conversions.
What are long-tail keywords?
A long-tail keyword is a keyword phrase that is very specific to what you are selling or promoting. It is usually made up of three or more words, and it is often the case that the more specific the keyword, the less competition there is for it.
For example, if you sell green widgets, a long-tail keyword might be ‘buy green widgets online.’ This is a very specific keyword that tells the searcher exactly what they can expect to find on your website – in this case, a place to purchase green widgets.
Why are long-tail keywords important for SEO?
Long-tail keywords are important for SEO because they help you target a specific audience with very specific needs. When you use long-tail keywords, you have a better chance of appearing in SERPs because your website will be more relevant to the searcher’s query.
In addition, long-tail keywords tend to have less competition than more general keywords, so it may be easier to rank for them. But even if you don’t achieve a top ranking, appearing in the search results for long-tail keywords can still result in website visitors and conversions, as the searcher is more likely to find what they’re looking for on your site.
How to find long-tail keywords
There are a number of ways to find long-tail keywords that are relevant to your business. One way is to use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
Another way is to think like your customers and consider the specific things they might search for. For example, if you sell green widgets, someone might search for ‘buy green widgets online’ or ‘green widgets for sale.’
You can also look at your website’s search data to see what keywords people are already using to find your site. To do this, you can use a tool like Google Analytics.
Once you’ve identified some potential long-tail keywords, you can start using them in your website content, including your titles, descriptions, and blog posts. In addition, you can use them in your website’s meta tags, which are the code elements that help search engines understand your site’s content.
By using long-tail keywords, you can improve your SEO and increase your chances of appearing in SERPs and generating website visitors and conversions.
9. Create Eye-Catching and Engaging Titles
If you want to increase your click-through rate (CTR) and get more traffic to your website, then you need to learn how to create eye-catching and engaging titles for your SEO keywords.
Your title is the first thing that people see when they find your article in the search results, so it needs to be attention-grabbing and relevant to what they’re looking for.
Here are some tips to help you create better titles for your SEO keywords:
a. Use numbers and symbols
Numbers and symbols can make your title stand out in the search results and make it more clickable. For example, instead of “How to improve your website’s SEO”, you could use “10 Tips to improve your website’s SEO”.
b. Use emotion
triggering emotions in your title can also make it more clickable. For example, instead of “5 ways to improve your website’s SEO”, you could use “5 easy ways to boost your website’s SEO”.
c. Be creative
Get creative with your title and try to come up with something that’s unique and catchy. This will help your article stand out from the competition.
d. Keep it short and sweet
Your title should be short and to the point. Long titles are often cut off in the search results, so make sure your title is no longer than 60 characters.
e. Use keyword phrases
Include your keyword phrase in your title, but don’t stuff it with too many keywords. This will make your title look spammy and could get your article penalized by Google.
f. Test, test, test
Always test different versions of your title to see which one performs the best. A/B testing is a great way to do this.
10. Stay On Top With latest SEO Keywords Algorithm
The SEO keywords algorithm is always changing, and it can be hard to keep up. However, it is important to stay on top of the latest trends in order to ensure that your website is getting the most traffic possible. Here are some tips on how to stay on top of the latest SEO keywords algorithm:
a. Use keyword research tools.
There are a number of tools available that can help you find the latest keywords that people are using to search for websites like yours. Google AdWords Keyword Planner and SEMrush are two popular options.
b. Stay up to date on SEO news.
There are a number of blogs and news sites that cover the latest SEO news and tips. Some of our favorites include Search Engine Land and Moz.
c. Experiment with your own website.
The best way to really see what keywords are working well for your website is to experiment with them yourself. Try different variations and track your results to see what brings you the most traffic.
11. Low Volume Keywords and Niche Industries
If your business is in a niche industry or you’re targeting low volume keywords, you may have difficulty getting the visibility and traffic you need from your organic search campaigns. Here are some tips on how to improve your chances of success:
a. Identify Your Low Volume Keywords
The first step is to identify the low volume keywords that you’re targeting. These are the keywords that have low monthly search volume (usually less than 1,000 searches per month) and are specific to your niche.
To find these keywords, you can use a tool like Google Keyword Planner or Moz Keyword Explorer.
b. Optimize Your Site for Low Volume Keywords
Once you’ve identified your low volume keywords, you need to optimize your website for these keywords. This means including them in your title tags, meta descriptions, H1 tags, and throughout the content on your website.
c. Create High-Quality Content
Creating high-quality content is essential for any website, but it’s even more important if you’re targeting low volume keywords. This is because you’ll need to convince searchers that your website is the best result for their query, even if there are only a few other websites competing for that keyword.
Some tips for creating high-quality content include:
• Making sure your content is well-researched and accurate
• Using data and statistics to back up your points
• Including images, videos, and infographics to break up the text and make your content more visually appealing
d. Promote Your Content
Once you’ve created great content, you need to promote it to get it in front of your target audience. This means sharing it on social media, sending it out in newsletters, and submitting it to directories and other websites in your industry.
e. Monitor Your Results
Finally, you need to monitor your results to see how well your low volume keywords are performing. This means tracking your organic traffic and keywords rankings over time.
If you’re not seeing the results you want, don’t give up. It can take time to see results from low volume keywords, so keep working at it and tweaking your approach as needed.
12. Assessing the Keyword Difficulty
When it comes to SEO, one of the most important things to consider is keyword difficulty. This metric tells you how hard it would be to rank for a certain keyword in the search engines.
There are a few different ways to assess keyword difficulty. The first is by looking at the number of search results. If there are millions of results, then it’s going to be very difficult to rank for that keyword. The second way to assess keyword difficulty is by looking at the competition. If there are a lot of big, well-established websites competing for that keyword, then it’s going to be very difficult to rank for it.
The best way to assess keyword difficulty is by using a tool like Google’s Keyword Planner. This tool will give you an estimated difficulty score for a keyword, based on data from Google.
Once you know the difficulty of a keyword, you can start to plan your SEO strategy. If you’re targeting a difficult keyword, you’ll need to be very patient and put in a lot of work. However, if you choose a keyword that’s easier to rank for, you can see results much faster.
No matter what keyword you’re targeting, always remember that SEO takes time and patience. Don’t get discouraged if you don’t see results immediately. Just keep working at it and you’ll eventually see the fruits of your labor.
No matter which method you use, the important thing is to make sure you’re doing your research before choosing your keywords. Once you’ve selected a few potential keywords, you can then start to optimize your website for those terms.
13. Determine Specific Keyword Monthly Trend
Are you trying to determine a specific keyword monthly trend? This can be a difficult task, but there are a few different ways that you can go about doing this.
One way is to use Google AdWords. This is a tool that allows you to see how often a particular keyword is being searched for. You can also use this tool to see how much competition there is for a keyword.
You can also use Google Insights. This tool gives you a bit more information than AdWords does. It can help you see not only how often a keyword is being searched for, but also how that keyword is being used in different parts of the world.
Another way to determine keyword monthly trends is to use a keyword research tool. There are many different keyword research tools available. Some are free, while others are paid.
The last way to determine keyword monthly trends is to simply do a Google search. This will give you an idea of how popular a keyword is. If you see a lot of results, then you can be pretty confident that the keyword is being used frequently.
Once you have determined which keyword is being used most frequently, you can then start to optimize your website for that keyword. This will help you to get more traffic and make more sales.
14. Determine The Cost of Target Keyword
It is no secret that running a successful online business requires a great deal of keyword research. After all, how can you hope to rank in Google if you are not targeting the right keywords? But once you have a list of target keywords, you also need to determine the cost of each one. Here are a few tips to help you do just that.
First, consider the competition. If you are up against some of the biggest companies in the world, you can expect to pay a pretty penny for even the most basic of keywords. But if you are in a more niche market, you may be able to get away with paying less.
Second, look at the search volume. The higher the search volume, the more you can expect to pay. But keep in mind that just because a keyword has a high search volume does not mean it is the right keyword for your business. You still need to make sure it is relevant to your products or services.
Third, look at the CPC, or cost per click. This is the amount you will pay each time someone clicks on your ad. The higher the CPC, the more you can expect to pay. But again, relevance is key. A high CPC keyword that is not relevant to your business is not going to do you any good.
Finally, consider your budget. Obviously, you cannot pay more than you can afford. But at the same time, you need to be realistic. If you are just starting out, you may not be able to afford the most expensive keywords. But as your business grows, you will be able to afford more.
keyword research is essential to the success of any online business. But it is also important to determine the cost of each keyword. By following the tips above, you can make sure you are not overpaying for keywords that are not going to help your business.
15. Determine your Competitors Keyword
Are you looking for a way to determine your competitor’s keyword? If so, then you are in the right place. In this article, I will show you a few methods that you can use to find out what keywords your competitors are targeting.
One method you can use is to use a keyword research tool. There are a number of different keyword research tools available, both free and paid. I would recommend using a paid keyword research tool, as they tend to be more accurate and have more features.
Once you have a keyword research tool, you can use it to spy on your competitors. Enter your competitor’s URL into the tool, and it will show you what keywords they are targeting. You can then use this information to target the same keywords.
Another method you can use to determine your competitor’s keyword is to look at their PPC campaigns. If they are running a PPC campaign, then they are definitely targeting a certain keyword. You can use a tool like Spyfu to spy on their PPC campaigns and see what keywords they are targeting.
The final method I want to mention is to look at their backlink profile. You can use a tool like Majestic SEO to see what websites are linking to your competitor’s website. If you see a lot of websites linking to your competitor’s website, then chances are they are targeting that keyword.
So there you have it, three methods you can use to determine your competitor’s keyword. Use one or all of these methods to get a better idea of what keywords your competitors are targeting, and then use that information to your advantage.
16. Continuously Keyword Optimize & Improve Content
Continuously optimizing and improving website content is key to maintaining and improving online visibility and organic search traffic. There are a number of ways to do this, but some basic techniques include keyword research and analysis, competitor analysis, and creating and maintaining a consistent content strategy.
Keyword research and analysis involves understanding the types of keywords that your target audience is using to find your site, and then incorporating those keywords into your site content. This can be done by adding keywords to your site’s titles, tags, and meta descriptions, as well as creating keyword-rich blog posts and articles.
Competitor analysis involves understanding what your competitors are doing to improve their online visibility and organic search traffic. This can be done by analyzing their site content, social media presence, and backlink profile. You can then use this information to improve your own site and content.
Creating and maintaining a consistent content strategy is also important. This means creating new and unique content on a regular basis, and promoting that content through social media and other channels. It’s also important to keep your existing content fresh and up-to-date. Regularly adding new and relevant content to your site will help to improve your online visibility and organic search traffic over time.
As you can see, keyword research is a crucial part of any SEO strategy. By understanding how to research and use keywords, you can ensure that your content is both relevant to your audience and more likely to rank highly in search engine results pages.
While there is no definitive answer as to how many keywords you should use, a good rule of thumb is to aim for around 1-2% keyword density in your content. This means that if you have a 600 word article, you should aim to use 6-12 keywords throughout.
Remember, however, that quality is more important than quantity when it comes to keywords. It’s better to use a few well-researched, relevant keywords than to stuff your content full of unimportant keywords in an attempt to game the system.
When used correctly, keywords can be a powerful tool to help you attract more visitors to your website and improve your search engine rankings. So don’t be afraid to do your research and make use of them in your content. Contact us if you need some help.
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