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Last Updated on April 19, 2023 by SWHA

Backlinks have always been an essential part of any successful SEO strategy. However, acquiring high quality backlinks can be quite challenging. Not all backlinks are created equal, and building low-quality links doesn’t contribute much to improving your website’s SEO. In fact, they can even hurt your search engine rankings.

To help you elevate your website’s SEO game, we’ve compiled the top 8 strategies for acquiring high quality backlinks.

High Quality Backlinks - Post 1 - 21. Create valuable content

Are you struggling to get high-quality backlinks to your website? Do you want to improve your website’s SEO ranking and increase your online visibility? If your answer is yes, then you need to focus on creating valuable content.

Creating valuable content can be a game-changer when it comes to building backlinks for your website. When you produce high-quality, informative and engaging content, you are more likely to attract other websites that will link to your content.

Here are some ways for creating valuable content that will help you acquire high-quality backlinks:

a. Research And Understand Your Target Audience

Before creating content, it’s important to research and understand your target audience. This will help you identify the type of content that your audience is interested in and create content that resonates with them.

b. Offer Unique Insights And Solutions

Producing content that provides unique insights and solutions to your audience’s problems can help you build high-quality backlinks. People love to share content that solves their problems or provides insightful information.

c. Use Visuals And Infographics

Visuals and infographics can help you create engaging and informative content. Studies show that visuals and infographics are more likely to be shared on social media and linked to on other websites.

d. Write Comprehensive And In-Depth Articles

Writing comprehensive and in-depth articles can help you build high-quality backlinks. Long-form content is more likely to be shared and linked to than short-form content.

e. Promote Your Content

Promoting your content on social media and other platforms can help you attract high-quality backlinks. The more exposure your content gets, the more likely it is to be shared and linked to.

2. Guest blogging

Guest blogging, also known as guest posting, is the practice of writing and publishing a blog post on someone else’s website or blog. It’s an effective strategy for acquiring backlinks because the host website will typically allow you to link back to your own website within the post or author bio.

But to make the most of guest blogging, there are a few ways you should keep in mind:

a. Research Relevant Websites

Take the time to research websites in your industry that accept guest posts. Look for websites with a good domain authority and engagement from their readers.

b. Create Valuable Content

When pitching your guest blog idea, focus on creating content that will provide value to the host website’s audience. Make sure to also incorporate some relevant keywords to boost your SEO.

c. Follow Their Guidelines

Each website may have their own set of guidelines for guest blogging, so make sure to follow them closely. This can include word count, formatting, and links.

High Quality Backlinks - Post 1 - 3d. Promote Your Guest Post

Once your post is published, make sure to promote it on your own social media channels and website. This will help increase visibility and drive traffic back to your own website.

Incorporating guest post into your overall link building strategy can be a valuable tool for acquiring high quality backlinks. But remember, it’s important to focus on creating valuable content and following guidelines in order to make the most of this practice.

3. Broken link building

Broken link building is the process of finding broken links on other websites and suggesting a replacement link to the website owner. Broken links can occur for many reasons, such as a website being taken down, a page being removed, or a typo in the URL. These broken links can negatively impact a website’s user experience and can also hurt a website’s SEO, making them an opportunity for you to acquire high-quality backlinks.

Here are a few ways for leveraging broken link building to acquire high-quality backlinks:

a. Find Broken Links

The first step in broken link building is identifying websites that have broken links. There are various ways to find these websites, including using tools like Ahrefs or SEMRush. These tools can help you identify websites that have broken links and other link building opportunities.

Another way to find broken links is to look for them manually. You can do this by visiting websites in your niche and looking for broken links using a broken link checker like Dead Link Checker. Once you’ve identified websites with broken links, you can move on to the next step.

b. Find Potential Replacement Links

The next step is to find potential replacement links for the broken links you’ve identified. You can do this by finding content on your website or other high-authority websites that is relevant to the broken link’s topic. For example, if you find a broken link on a website about food, you can suggest a replacement link to a recipe on your blog.

c. Contact the Website Owner

Once you’ve identified the broken links and potential replacement links, it’s time to contact the website owner. You can do this by sending them a polite email, letting them know that you’ve found a broken link on their website and suggesting a replacement link. Be sure to highlight the benefits of the replacement link and why it’s a valuable resource for their audience.

d. Follow Up

Following up is essential to ensure that your broken link building efforts are successful. After sending your initial email, give the website owner a few days to respond. If you don’t hear back, send a follow-up email to remind them of your suggestion.

Broken link building is an effective strategy for acquiring high-quality backlinks. By finding broken links on other websites and suggesting a replacement link, you can improve the website’s user experience and enhance your website’s SEO. Remember to focus on finding broken links that are relevant to your website and to follow up with website owners to ensure that your suggestions are implemented.

4. Skyscraper technique

The Skyscraper Technique was first introduced by Brian Dean, the founder of Backlinko. It’s a content marketing strategy that involves creating high-quality content that’s better than what already exists on the web. The idea is to find content that’s popular and well-linked and then create something even better.

How Does the Skyscraper Technique Work?

The Skyscraper Technique works in three simple steps:

a. Find Popular Content In Your Niche

Start by identifying the most popular content in your niche. Look for articles or blog posts that have a lot of social shares, backlinks, and engagement.

b. Create better content

Once you’ve found the popular content, it’s time to create something even better. Make sure your content is more comprehensive, more visually appealing, and more engaging.

c. Promote your content

Once you’ve created your content, it’s time to promote it. Reach out to influencers and bloggers in your niche and ask them to share your content. Use social media to promote your content as well.

Why is the Skyscraper Technique Effective?

The Skyscraper Technique is effective because it involves creating high-quality content that’s valuable to your target audience. When your content is better than what already exists on the web, people are more likely to link to it and share it on social media. The more backlinks you have, the higher your website will rank in search engines.

5. Social media promotion

If you’re looking for ways to acquire high quality backlinks, one of the most effective strategies is social media promotion. With millions of users regularly browsing social media platforms such as Facebook, Twitter, Instagram and Pinterest, social media promotion presents an excellent opportunity to promote your website and build quality backlinks.

Here are some ways to help you leverage social media promotion for building backlinks:

a. Share Your Content On Social Media Platforms

The first and most obvious strategy is to share your content on social media platforms. Your content, such as blog posts, infographics, or videos, should be of high quality and targeted to your audience. When you share your content, make sure to add relevant hashtags and descriptions to attract your audience’s attention.

Additionally, you can target social media groups, pages and communities that are related to your niche or industry. This will help you reach a wider audience who are most likely to be interested in your content.

b. Collaborate With Social Media Influencers

Another effective strategy is to collaborate with social media influencers in your niche. Influencers have a large following on social media platforms, and collaborating with them can help you reach their audience and build quality backlinks to your website.

To collaborate with an influencer, you can create sponsored content that aligns with the influencer’s niche and interests. This can be in the form of a blog post, video, or social media post. In exchange for your sponsored content, the influencer will link back to your website, which can help increase your online visibility and domain authority.

c. Run Social Media Contests

Running social media contests can be an excellent way to attract a large number of visitors to your website and build quality backlinks. When you set up the contest, require participants to fill out a form that includes a link to your website.

To make the contest more attractive, offer prizes that are relevant to your audience’s interests. If the prize is attractive, participants are more likely to share the contest with their friends, which can help in acquiring more backlinks.

d. Be Active On Social Media

Finally, it’s also essential to be active on social media regularly. By regularly posting and sharing content that is relevant to your audience, you can build a strong following and generate more traffic to your website.

You can also engage with your audience by responding to their comments, asking questions, and starting conversations. This helps you establish a relationship with your audience and can help increase engagement and backlinks to your website.

Social media promotion can increase your online visibility, traffic and domain authority. So, start leveraging social media promotion and enjoy the benefits of quality backlinks to your website.

6. Infographics

Infographics are an excellent way to provide unique and valuable content that other websites will want to link to. Here are some tips on how to use infographics to build high-quality backlinks.

High Quality Backlinks - Post 1 - 5a. Create visually appealing infographics

The first step to using infographics for building backlinks is to create visually appealing graphics that are easy to read and understand. You want your infographic to be visually engaging, so make sure to use colors, images, and diagrams that are visually appealing.

b. Make your infographics shareable

Once you’ve created your infographic, it’s important to make it easy for others to share it. Share buttons on your website will allow visitors to share your content on social media platforms, which can help you get the word out about your infographics.

c. Reach out to other websites and bloggers

One of the most effective ways to acquire high-quality backlinks is to reach out to other websites and bloggers in your industry. You can do this by sending them an email or direct message with a link to your infographics. Be sure to explain why your infographic is relevant to their website or blog.

d. Use social media to promote your infographics

Social media platforms are an excellent way to promote your infographics and reach a wider audience. Share your infographics on social media platforms like Twitter, Instagram, and Pinterest, and encourage others to share your content.

e. Participate in online communities

There are many online communities and forums where people are discussing topics related to your industry. By participating in these communities, you can position yourself as an expert in your field and share your infographics with others.

High Quality Backlinks - Post 1 - 47. Collaborate with influencers

Influencers have a strong online presence and a dedicated following within your target audience. By collaborating with them, you can leverage their credibility and reach to expand your own following and improve your search engine optimization (SEO) ranking.

How to Collaborate with Influencers?

Here are a few ways to collaborate with influencers in your niche:

a. Guest Blogging

Offer to write a guest blog post for an influencer’s website. This will allow you to include backlinks to your own website within the article, increasing your search engine visibility.

b. Social Media Cross-Promotion

Collaborate with an influencer by cross-promoting each other’s social media pages. This will give you access to a wider audience and improve visibility for both parties.

c. Product Reviews

Ask an influencer to review your product or service. Their endorsement can go a long way in building credibility for your brand and generating backlinks.

d. Co-Branded Content

Collaborate with an influencer on creating co-branded content such as videos, podcasts or webinars. This mutually beneficial partnership can drive traffic to both your websites.

Benefits of Collaborating with Influencers.

Beyond acquiring backlinks, collaborating with influencers has several other benefits, including:

• Enhanced brand awareness
• Increased credibility
• Gaining access to a new audience
• Building long-term relationships

Collaborating with influencers in your niche is a smart strategy for acquiring high quality backlinks and improving your search engine ranking. By partnering with influencers, you can generate new leads, build your reputation and increase your visibility online.

8. Directory Listings

Directory listings, also known as web directories or link directories, are online platforms that categorize and list various websites. These directories serve as a database of websites and provide links to these sites based on specific categories, making it easier for users to find what they are looking for.

Directory listings are valuable to both website owners and users. For website owners, they provide a channel for additional visibility and exposure. For users, they offer an easy way to discover new and relevant websites.

How Directory Listings Can Help Your SEO?

One of the main benefits of utilizing directory listings is the potential for high-quality backlinks. Backlinks, also known as inbound links, are links from other websites to your website. They are crucial for SEO because they signal to search engines that other sites consider your content to be valuable.

The more high-quality backlinks your website has, the more likely it is to rank higher in search engine results pages (SERPs). As a result, directory listings can be an effective way to acquire backlinks from credible and respected sources.

Tips for Acquiring High-Quality Backlinks through Directory Listings.

Here are some tips for utilizing directory listings to acquire high-quality backlinks:

a. Choose High-Quality Directories

Not all directories are created equal. Look for directories that have high domain authority, a strong reputation, and relevant categories for your website.

b. Optimize Your Listing

Make sure your listing is complete, accurate, and optimized for search engines. Include relevant keywords, a compelling description, and a link back to your site.

c. Submit to Relevant Categories

Submit your website to the most relevant category or subcategory. This will increase the likelihood of your website being discovered by users who are interested in your content.

d. Actively Manage Your Listings

Regularly update your listing and monitor your backlinks. This will help ensure that your backlinks are high-quality and that your directory listings continue to provide value for your SEO strategy.


Acquiring high quality backlinks is crucial for any website’s success. It not only improves search engine rankings, but also increases traffic and credibility. We’ve discussed some effective strategies for acquiring these backlinks, including guest blogging, broken link building, influencer outreach and etc.

It’s important to remember that backlink acquisition is a long-term game and requires patience and persistence. While it may be tempting to take shortcuts and purchase links or participate in link farms, these tactics will ultimately harm your website’s credibility and rankings.

By utilizing these strategies and consistently creating high-quality content, your website can steadily increase its backlink profile and ultimately achieve greater online success. So, don’t give up and keep working towards acquiring those valuable backlinks! Contact us if you need some help.