Last Updated on June 1, 2023 by SWHA

Long-tail keywords may sound like a strange term for those not familiar with SEO and online marketing, but they are an essential part of any successful strategy. These keywords can help drive more organic traffic to your website, increase engagement and ultimately boost your bottom line. In this blog, we will explore what long-tail keywords are, their benefits, and how to use them to improve your SEO efforts.

What are Long-Tail Keywords?

Long-tail keywords are typically phrases consisting of three or more words. These phrases are more specific and targeted compared to general keywords or phrases. For instance, “SEO” is a general keyword, while “Best SEO practices for small businesses” is a long-tail keyword that is more specific and targeted.
Long-tail keywords offer several benefits; they have lower competition compared to head keywords, targeted audience, and have a higher likelihood of driving leads.

Benefits of using Long-Tail Keywords

Just as mentioned, long-tail keywords offer several benefits that cannot be overlooked for any fruitful SEO strategy. Below are some of the advantages of using long-tail keywords

1. Lower competition

Are you struggling to rank your website in the search engines due to high competition with generic keywords? If so, it’s time to focus on incorporating long-tail keywords into your SEO strategy. Not only will it attract targeted traffic to your site, but it will also help you stand out from the competition.

One of the biggest benefits of long-tail keywords is that they have lower competition than generic keywords. With generic keywords, you’re competing with thousands of other websites that are trying to rank for the same term. However, with long-tail keywords, you’re targeting a specific audience that is actively searching for exactly what you offer.

By focusing on long-tail keywords, you can choose keywords that are less searched but have a better chance of ranking higher in the search engines. This means that you have a better chance of getting more targeted visitors to your site, increasing your chances of making a sale or generating more leads.

In addition to having lower competition, long-tail keywords are typically more specific, which means you can tailor your content to meet the needs of your audience. By creating content around these keywords that meets your audience’s needs, you can increase your engagement, build authority, and establish yourself as a thought leader within your industry.

2. Targeted audience

As a blogger, marketer or business owner, understanding your targeted audience is key to successful brand building. For you to create content that resonates with your audience, you need to target them using long-tail keywords. Long-tail keywords are phrases that are more specific to what you are selling or promoting. They can be longer, more precise and less competitive than short-tail keywords. Long-tail keywords are essential in targeting your audience because they reflect the search intent of your audience.

Here are some clever ways you can target your audience using long-tail keywords.

a. Use Buyer Personas

Buyer personas are detailed descriptions of your ideal customer. A buyer persona details the demographics, psychographics, interests, and pain points of your ideal customer. By understanding your audience and creating buyer personas, you can create highly-targeted content that resonates with your audience. Using long-tail keywords in your content helps to target your audience by appealing to their specific interests and needs.

b. Conduct Keyword Research

Conduct keyword research helps you to understand your audience’s search habits. With this knowledge, you can customize your content and website to rank for relevant long-tail keywords. Keyword research tools like Google Keyword Planner and SEMrush are great places to start when looking for long-tail keywords that will target your audience.

c. Create Topic Clusters

A topic cluster is a group of content that focuses on a central topic. By creating topic clusters, you can target your audience by delivering in-depth information on a specific topic. Use your long-tail keywords to create content that focuses on specific topics that your audience is interested in. This way, when a search query related to your long-tail keyword is entered, your content will be more likely to appear in the search engine result pages (SERPs).

d. Optimize Your Content for Voice Search

Voice search is becoming increasingly popular, and it presents a unique opportunity to target your audience. Voice search queries are typically longer and more conversational than typed queries. Optimize your content for voice search using long-tail keywords can help you to target your audience by anticipating their search behaviour.

Long-Tail Keywords - Post 1 - 2e. Focus on Local SEO

Local SEO is essential for businesses and bloggers that target a specific geographic area. Using location-based long-tail keywords can help you to target your audience in a specific location. To optimize your content for local SEO, include your location in your content and metadata as well as use geo-targeted long-tail keywords.

Targeting your audience using long-tail keywords is a clever way to create content that resonates with your target audience. By understanding your audience’s interests, habits and pain points, you can use long-tail keywords to deliver highly-targeted content that will rank higher in search engine result pages. So, start incorporating long-tail keywords in your content, and watch your target audience grow.

3. Higher conversion rates

Are you tired of hearing about the same old SEO strategies that promise to boost your website’s visibility and improve your conversion rates? It’s time to try a new approach that will give your business the edge it needs to stand out in a crowded marketplace. Enter long-tail keywords.

Many businesses focus on optimizing their content for broad, popular keywords that attract a lot of traffic to their site. While this approach may have worked in the past, today’s online landscape is more competitive than ever. The key to success is targeting the right audience with specific, relevant keywords that speak directly to their needs and wants.

Long-tail keywords are longer, more specific phrases that reflect exactly what your target audience is looking for. Instead of trying to rank for a popular keyword like “shoes,” for example, you might target a long-tail keyword like “comfortable walking shoes for women with high arches.” This approach not only helps you attract more qualified traffic to your site, but it also increases the likelihood of conversion because you’re speaking directly to the customer’s pain point.

So how can you start using long-tail keywords to improve your conversion rates? Here are a few tips to get you started:

• Conduct keyword research to identify long-tail keywords that align with your business goals and target audience.

• Optimize your website content and product descriptions with relevant long-tail keywords. Use them strategically throughout your content to increase their visibility without stuffing them into every sentence.

• Use long-tail keywords in your meta descriptions, headings, and tags to give search engines a clear indication of what your content is about.

• Pay attention to user intent when creating your long-tail keywords. Think about what your ideal customer would search for when looking for your product or service, and create content that addresses those specific needs.

By using long-tail keywords, you can improve your website’s visibility, attract qualified traffic, and ultimately increase your conversion rates. Don’t underestimate the power of long-tail keywords in today’s highly competitive online marketplace. Give them a try and see how they can help your business succeed.

How to use Long-Tail Keywords

1. Identify your long-tail keywords

As an online business owner, you likely already know how important it is to identify your keywords. Keywords help drive traffic to your website and increase your overall visibility. However, did you know that long-tail keywords can help bring in even more traffic and improve your chances of converting leads to customers?

Long-tail keywords are specific phrases that people search for online. They’re longer and more detailed than generic keywords, which means there’s less competition for them, and they’re more likely to drive targeted traffic to your site. By identifying and using long-tail keywords, you can optimize your website for search engines and improve your overall SEO.

Here are a few tips on how to identify your long-tail keywords:

a. Get into the mind of your customer

Think about what your customers might search for when they’re looking for your product or service. For example, if you sell handmade jewellery, customers might search for “unique handmade jewellery”, “handmade beaded jewellery”, or “one-of-a-kind jewellery”. Use tools like Google AdWords Keyword Planner or Ubersuggest to find more keywords that relate to your business.

b. Look at your website analytics

Your website analytics can help you see what keywords people are already using to find your site. This information can help you identify popular long-tail keywords that you may not have thought of.

c. Use Google Autocomplete

When you type a search term into Google Autocomplete, it will often suggest more specific search terms based on what other people have searched for. This can be a great way to find long-tail keywords that you might not have thought of.

Once you’ve identified your long-tail keywords, it’s important to use them strategically on your website. Incorporate them into your website copy, page titles, and meta descriptions. However, be sure to use them naturally and don’t overstuff your content with keywords, as this can actually hurt your SEO.

Identifying your long-tail keywords is a key strategy to improve your SEO and drive targeted traffic to your site. By understanding what your customers are searching for and incorporating those keywords into your website content, you can improve your visibility and ultimately, grow your business.

2. Analyse your competitors

One of the best ways to find relevant long-tail keywords is to analyse your competitors’ content. By understanding how they are ranking for various keywords, you can identify new opportunities to target similar keywords and create better content. Here are a few steps to analyse your competitors long-tail keywords:

Long-Tail Keywords - Post 1 - 3a. Identify your Competitors

Firstly, you need to identify your competitors that rank higher on search engine results pages (SERPs) for your targeted keywords. You can use tools like SEMRush or Ahrefs to identify all the websites that are ranking for a particular keyword. Once you have a list of competitors, you need to analyse their long-tail keywords.

b. Analyse their Content

The second step is to analyse their content and identify what keywords they are targeting. You can use tools like Google Keyword Planner or UberSuggest to analyse the top-ranking pages of your competitors. By analysing their content, you can identify the long-tail keywords they are targeting and the topics they cover.

c. Identify gaps in your content

The third step is to identify the gaps in your own content. Check if your content covers all the relevant long-tail keywords that your competitors are targeting. Try to identify gaps in your content that need to be filled.

d. Create better content

Now that you have identified the long-tail keywords your competitors are targeting, and the gaps in your own content, you need to create better, more relevant content. Use the long-tail keywords and topics that your competitors are targeting to create content that offers more value to your audience.

By analysing your competitor’s long-tail keywords can help you improve your content strategy and generate more traffic to your website. By identifying the relevant long-tail keywords, you can create better content and outrank your competitors in search engine rankings.

3. Use long-tail keywords strategically

Long-tail keywords are longer phrases that typically have lower search volume but higher intent relevance. These phrases are more specific and targeted, making them a valuable asset in your SEO strategy. Here’s how to use long-tail keywords strategically to enhance your SEO efforts.

a. Know Your Audience and Their Intent

Before you can effectively use long-tail keywords, you need to know who your target audience is and what they’re looking for. Conduct research to determine the specific pain points and problems your audience is trying to solve. Once you have a clear understanding of your audience’s intent, you can use long-tail keywords that directly answer their queries.

b. Optimize for Conversational Search

With the rise of voice search, optimizing for conversational search is becoming more important than ever. Long-tail keywords are often in the form of a question or a conversational phrase, so they naturally align with how people search when using their voice. Incorporate long-tail keywords in your content that match natural language queries to boost your rankings.

Long-Tail Keywords - Post 1 - 4c. Utilize Long-Tail Keywords in Blog Posts

Long-tail keywords are perfect for blog posts because they allow you to target specific topics and questions that your audience wants answers to. Use long-tail keywords in your post titles, headings, and throughout your content to ensure your blog is optimized for search engines. By creating valuable content that targets long-tail keywords, you can increase your chances of ranking in search results.

d. Use Long-Tail Keywords in Meta Data

Don’t forget about optimizing your meta descriptions and meta titles with long-tail keywords as well. This is often overlooked, but it’s an essential aspect of SEO. Your meta data provides context to search engines about what your page is about, and using long-tail keywords can enhance your relevancy and improve your click-through rates.

While long-tail keywords may not have the highest search volume, they can hold valuable potential for your SEO strategy. By taking the time to research your audience and incorporating long-tail keywords strategically, you can unlock the key to skyrocketing your SEO success.

4. Track your progress

For businesses, one of your primary goals is to increase your visibility online. You want people to find your content and engage with it, which can lead to more traffic and ultimately more revenue. But, how can you measure your progress and ensure that you’re on the right track? The answer lies in using long-tail keywords.

Long-tail keywords are targeted phrases that use more specific, niche terms to describe your content. Unlike generic keywords, long-tail keywords allow you to narrow down your focus and create content that’s more tailored to your audience’s interests. By tracking the performance of these keywords, you can see how well your content is resonating with your readers and adjust your strategy accordingly.

Here are some tips for tracking your progress using long-tail keywords.

Long-Tail Keywords - Post 1 - 5a. Use Keyword Research Tools

There are several keyword research tools available online that can help you find long-tail keywords related to your niche. These tools can help you identify opportunities to target specific topics or themes that your audience is interested in.

b. Monitor Your Website Traffic

Use analytics tools to track your website traffic and see which pages are the most popular. This can help you identify which topics are resonating with your audience and create more content around those themes.

c. Analyse Your Search Engine Rankings

Use tools like Google Search Console to track your search engine rankings and see where you’re ranking for specific keywords. By monitoring these rankings, you can identify which keywords are driving the most traffic to your site and adjust your content strategy accordingly.

d. Check Your Social Media Engagement

Use social media analytics tools to see how your content is performing on social media platforms. By measuring engagement metrics like likes, comments, and shares, you can see which topics are generating the most interest from your audience.

By tracking your progress using long-tail keywords, you can create more targeted content that resonates with your audience and drives more traffic to your website. So, start using long-tail keywords in your content and watch your business soar to new heights.

Long-Tail Keywords - Post 1 - 6Wrapping Up

In the world of digital marketing, Search Engine Optimization (SEO) is essential for businesses to rank higher in search engine results pages (SERPs). One of the keys to achieving this is to use long-tail keywords.

This may seem like a small part of an online marketing strategy, but they can have a significant impact on SEO success. By targeting these phrases, businesses can:

– Drive high-quality traffic to their website
– Rank higher in SERPs
– Optimize their content
– Improve the relevancy of their content

So, don’t underestimate the power of long-tail keywords. SWHA can help you to incorporate them into your SEO strategy for a better chance of success.