Last Updated on March 21, 2023 by SWHA
It is a hot topic among marketers and business owners seeking to gain a competitive edge in the digital age. However, there are still several misconceptions surrounding this cutting-edge technology that could be holding back your marketing strategy.
Here are five things that everyone gets wrong about voice marketing
1. It is Only for Large Brands
It is not only for large brands, but for small businesses as well. In today’s competitive market, it is more important than ever to connect with your target audience through multiple channels – and that includes voice.
Think about it – when was the last time you made a purchase without first checking reviews online? Or, when was the last time you didn’t use a voice assistant to help you with a task? We’re constantly using our voices to interact with technology, so why not use that to your advantage?
Here are a few ways you can use voice marketing to reach your target audience:
a. Create a Voice Skill for Your Business
If you have a presence on Amazon’s Echo or Google’s Home devices, you can create a skill or action that allows users to interact with your business. This could be as simple as providing information about your products or services, or could be more interactive, like allowing users to place an order or schedule an appointment.
b. Optimize Your Website for Voice Search
As more and more people use voice assistants to search the web, it’s important to optimize your website for voice search. This means using natural language and long-tail keywords that people are likely to use when speaking, rather than typing, into a search engine.
c. Advertise on Voice-Enabled Devices
Similar to traditional advertising, you can place ads on voice-enabled devices like the Amazon Echo or Google Home. This could be in the form of a sponsored skill or action, or through audio ads that play when a user is interacting with the device.
d. Use Voice in Your Social Media Marketing
Voice-activated social media platforms like Clubhouse are becoming increasingly popular, so it’s important to explore how you can use them to reach your target audience. You could host a discussion or panel on a relevant topic, or simply use the platform to connect with potential customers and followers.
e. Create a Podcast
Podcasts are another great way to reach your target audience through voice. You can discuss relevant topics, interview customers or industry experts, or simply use the platform to tell your brand’s story.
It is a powerful tool that should be a part of your overall marketing strategy. By reaching your target audience through multiple channels, you’ll be able to better connect with them and ultimately drive more sales.
2. Voice Marketing and Voice Search are the Same Thing
We’ve all seen the commercials by now. You say a command to your phone or smart speaker and it responds accordingly. It’s amazing, almost like having a personal assistant. This technology is called voice search, and it’s become more and more prominent as time goes on.
As someone in marketing, you’re probably thinking about how you can take advantage of this new technology. After all, if people are using their voice to search, that means they’re not typing out keywords. That means you have to adjust your marketing strategy, right?
Voice search and voice marketing are not the same thing, and you should not approach them as such. Here’s why:
With voice search, people are looking for specific answers to specific questions. They’re not trying to be sold to, they’re not trying to be marketed to. They just want a quick answer to their question.
With voice marketing, on the other hand, you are trying to sell something. You’re trying to market your product or service to the customer. This is a completely different intent, and one that you cannot achieve with voice search.
So, how can you take advantage of voice search?
The best way to take advantage of voice search is to make sure that your website is optimized for it. This means you need to focus on creating content that answers common questions that people might ask.
It’s also important to ensure that your website is structured in a way that is easy for search engines to understand. This includes using semantic mark-up and proper organization of your content.
If you do all of these things, you’ll be in a good position to rank highly in voice search results. And, when people are looking for quick answers to their questions, you’ll be there to provide them with the information they need.
3. It is Expensive
When you think of marketing, you may not immediately think of using your voice as a tool. But using voice to market is a powerful and increasingly popular way to reach your target audience. And the best part is, it doesn’t have to be expensive.
Here are four reasons why It is not expensive.
a. You can do it yourself
You don’t need to hire a professional voice actor to do it. If you have a computer and a microphone, you can record your own voice with marketing messages.
b. It’s easy to distribute
Voice with marketing messages can be emailed, shared online, or played over the phone. They’re easy to distribute, so you don’t have to spend money on marketing materials or postage.
c. You can use it again and again
Unlike a newspaper ad or a TV commercial, you can use a voice with marketing message over and over again. You can even make minor changes to it to keep it fresh.
d. It’s personal
People appreciate hearing a real person’s voice. It makes your message more personal and more believable.
It is a cost-effective way to reach your target audience. It’s easy to do and easy to distribute. And it’s a personal way to connect with your customers.
4. It is Invasive
Voice marketing has become a increasingly popular way for companies to reach their target consumers. It is a type of marketing that delivers a message through voice recordings instead of the more traditional method of using an announcer. The clear advantage it is not intrusive and can be easily ignored if the consumer is not interested. This allows companies to avoid the potential negative reaction that can be elicited from consumers when their living space is invaded by an unwanted message.
It can be used in a number of ways. It can be used to deliver a message when a consumer calls a company’s customer service number or to deliver a message when a consumer interacts with a company’s automated Interactive Voice Response (IVR) system. It can also be used to deliver a message through a company’s mobile app.
The key to successful is to ensure that the message is relevant to the consumer and is delivered in a way that is not intrusive. The message should be brief and to the point. It should also be delivered in a natural sounding voice that is not overly salesy.
When used correctly, voice marketing can be an effective way to reach target consumers without being intrusive.
5. It is a Fad
With the rise of artificial intelligence and the ubiquity of smart devices, it’s no surprise that using voice to market is on the rise. This new form of marketing allows businesses to connect with their customers in a more personal way, using the customer’s own voice.
Some say that it is just a fad, but we believe it’s here to stay. Here’s why:
a. Voice is the future of search
Search is increasingly moving away from text and towards voice. In the year 2022, one in five searches were made using voice, and that number is only going to rise. As more and more people use voice search, businesses need to adapt their marketing to be seen and heard.
b. Voice is more personal
When you hear someone’s voice, you can pick up on their emotions and get a sense of their personality. This allows businesses to connect with their customers on a more personal level.
c. Voice is convenient
We all know how frustrating it can be to type out a search on our phones, especially when we’re on the go. Voice search is much faster and more convenient, which is why it’s so popular.
d. Voice is engaging
Because voice is so personal, it can be more engaging than other forms of marketing. When done right, it can create an emotional connection with the customer that other forms of marketing can’t.
e. Voice is here to stay
The rise of artificial intelligence and the ubiquity of smart devices means that voice is only going to become more popular. Businesses need to start using it now if they want to stay ahead of the curve.
Voice marketing is not a fad, it’s the future of marketing. Businesses that embrace will be able to better connect with their customers and stay ahead of the competition.
As the technological landscape continues to shift, so do the opportunities for marketing. Voice assistants are becoming more popular, which has led to the rise of voice marketing. Here are four benefits to reach your target audience.
People are more likely to respond to a voice than to text, simply because it is more personal. When you use voice to market, you are speaking directly to the person, rather than them reading a message. This makes it more likely that they will engage with what you are saying.
In today’s fast-paced world, people want things to be as convenient as possible. using voice to market is able to reach people where they are, whether they are driving, cooking, or even just taking a walk. All they need is a smart device and they can hear your message.
It is not a one-way street. People can ask questions and get responses in real-time. This allows for a more personal interaction that can build relationships with potential customers.
It is a more cost-effective way to reach people than traditional marketing methods. There are no print or production costs, and it can be quickly and easily implemented.
Offers a personal, convenient, and interactive way to reach your target audience. It is also a cost-effective method of marketing that can be quickly implemented. These benefits make voice marketing a valuable tool for any business.
Voice marketing is an emerging trend in the world of marketing and advertising. It allows companies to reach out to their target consumers through the use of voice-based platforms such as voice-enabled devices, smart speakers, and digital assistants. This type of marketing is said to be more personal and intimate, as it allows consumers to interact with brands and businesses in a more natural way.
It has the potential to change the landscape of marketing and advertising, as it provides a new way for companies to reach out to their target consumers. However, there are still some challenges that need to be addressed before it can reach its full potential. For example, ensuring that voice-based platforms are able to understand the nuances of human speech is a key challenge that needs to be tackled. In addition, there is also a need to create effective and compelling voice-based content that can capture the attention of consumers.
Despite the challenges, voice marketing is a promising new trend that has the potential to revolutionize the world of marketing and advertising.