Last Updated on January 28, 2023 by SWHA
Etsy is a marketplace where people can sell handmade or vintage items, art, and supplies. Etsy marketing is the process of promoting your Etsy shop and products to potential customers.
There are a number of ways to market your Etsy shop, including online and offline marketing activities. Online marketing activities include things like optimizing your shop for search engines, using social media to promote your shop and products, and running ads on Etsy and other websites. Offline marketing activities include things like exhibiting at craft fairs and promoting your Etsy shop in local print and online publications.
No matter which marketing activities you choose to pursue, the most important thing is to be creative and consistent. Etsy marketing is all about standing out from the crowd and getting your shop and products noticed. Keep at it, and you’ll be sure to see success.
How to do Etsy SEO
Are you an Etsy seller looking to get more eyes on your products? If so, you need to make sure you’re doing Etsy SEO.
What is Etsy SEO?
It’s the process of optimizing your Etsy shop and listings to rank higher in search engine results.
Why is Etsy SEO important?
Because the higher your listings rank in search results, the more likely you are to get clicks and sales.
So, how do you optimize your Etsy shop for better SEO? Follow these tips:
1. Use Keywords in Your Shop Title and Listings
When creating your shop title and listing titles, be sure to use relevant keywords. These are the words and phrases that potential customers are searching for.
For example, if you sell handmade jewellery, some relevant keywords could be ‘handmade jewellery,’ ‘sterling silver jewellery,’ or ‘Boho jewellery.’
2. Use Keywords in Your Tags
Etsy allows you to add up to 13 tags per listing. These are another great place to include relevant keywords.
3. Optimize Your Shop Announcement
Your shop announcement is another great place to include keywords. This is the section that appears at the top of your shop homepage.
4. Write Good Product Descriptions
In addition to including keywords, your product descriptions should be clear, concise, and persuasive. They should also be free of grammar and spelling errors.
5. Take Good Product Photos
Make sure your product photos are clear, well-lit, and professional looking. Etsy allows you to upload up to 10 photos per listing, so take advantage of that by showing your products from different angles and in different settings.
6. Offer Fast Shipping
When potential customers are searching for items on Etsy, one of the filters they can choose is ‘Ships within 3 days.’ So, if you want your listings to show up for this filter, be sure to offer fast shipping.
7. Offer Free Shipping
In addition to offering fast shipping, you can also offer free shipping. This is a great way to stand out from the competition and increase your chances of making a sale.
8. Use Etsy Ads
Etsy Ads are a great way to get your listings in front of potential customers. You can create ads and target them to specific keywords, categories, or even buyer locations.
9. Get Reviews
Etsy customers are more likely to buy from shops with good reviews. So, if you haven’t already, start asking your customers to leave you a review after they make a purchase.
10. Be Active on Social Media
Social media is a great way to promote your Etsy shop and drive traffic to your listings. Be sure to post links to your listings on your social media accounts and use relevant hashtags.
By following these tips, you can start to see an improvement in your Etsy SEO and get more eyes on your products.
Etsy Store Promotion
When it comes to promoting your Etsy store, there are a few key things to keep in mind. First and foremost, you need to make sure that your store is easy to find and navigate. This means having a clear and concise store name and description, as well as well-organized categories and listings. Secondly, it’s important to have high-quality photos and accurate descriptions of your items. This will help potential customers know what they’re looking at and make them more likely to make a purchase. Lastly, don’t forget to take advantage of social media and other online platforms to spread the word about your store.
If you keep these things in mind, you’ll be well on your way to promoting your Etsy store successfully. Just remember to be patient and consistent, and you’ll see the results you’re looking for.
Etsy Marketing on Facebook, Pinterest and Instagram
Etsy is a unique online marketplace that allows creative entrepreneurs to sell their handmade goods, vintage items, and craft supplies directly to consumers. Because Etsy is such a visual platform, many sellers find that marketing their products on visual social media sites like Facebook, Pinterest, and Instagram is an effective way to reach their target audience.
When marketing on Facebook, it is important to create a Page for your Etsy shop that is separate from your personal profile. This will allow you to share your products with your Facebook followers without overwhelming your personal friends and family. Be sure to include high-quality photos of your products, and use descriptive language in your posts to give potential customers an idea of what your shop is all about. You can also use Facebook advertising to target potential customers who are not already following your Page.
Pinterest is another great visual social media site for Etsy sellers. You can create Boards for your products and pin high-quality photos of your items. Be sure to include keywords in your descriptions so that your pins can be easily found by potential customers who are searching for items like yours. You can also promote your Etsy shop on your personal Pinterest profile by including a link to your shop in your profile bio.
Instagram is another excellent visual platform for promoting your Etsy shop. In addition to posting photos of your products, you can also share behind-the-scenes photos and videos, give sneak peeks of new products, and share coupon codes and special offers. Be sure to use hashtags in your posts so that potential customers can easily find your shop. You can also promote your Etsy shop on your personal Instagram profile by including a link to your shop in your profile bio.
By utilizing all three of these social media sites, you can reach a wide variety of potential customers and significantly increase traffic to your Etsy shop.
How to be successful for your ESTY store
Are you an Etsy seller looking for some tips on how to be successful? Here are 10 tips to help you get started:
1. Find your niche
The first step to success on Etsy is to find your niche. What are you passionate about? What are you good at making? Once you know what you want to sell, you can start creating products and listing them for sale.
2. Take great photos
People are visual creatures, so make sure your product photos are high quality and attractive. Use bright lighting and a clean background to make your items look their best.
3. Write great descriptions
In addition to great photos, your listings need compelling descriptions to convince buyers to purchase your products. Use keyword-rich descriptions to help your items show up in search results, and be sure to highlight the unique features of your products.
4. Offer competitive prices
No one wants to overpay for an item, so make sure your prices are in line with what other sellers are charging for similar products. Use Etsy’s pricing tools to help you price your items competitively.
5. Provide excellent customer service
Etsy buyers are looking for a unique, personalized shopping experience. Provide great customer service by responding to messages promptly and handling any issues that may arise.
6. Offer discounts and promotions
Discounts and promotions are a great way to attract buyers and boost sales. Offer a percentage off select items, free shipping, or other promotions to encourage buyers to purchase from your store.
7. Get involved in the Etsy community
Etsy is a community of makers and shoppers, so get involved! Join Etsy teams, participate in forums, and attend local Etsy events. By getting involved, you’ll not only meet new people, but you’ll also learn more about how to be successful on Etsy.
8. Market your store
There are many ways to market your Etsy store. Use social media, blogging, and email marketing to promote your products and drive traffic to your listings.
9. Stay organized
Running an Etsy store can be a lot of work, so it’s important to stay organized. Use tools like Etsy’s shipping labels and Printful to help you save time and keep your business running smoothly.
10. Have fun!
Running an Etsy store should be enjoyable, so make sure to have fun with it! Experiment with new product ideas, try out different marketing techniques, and enjoy the satisfaction of knowing you’re running your own business.
Contact us for help with your ETSY store
Do you have an Etsy store that’s not quite meeting your expectations? Maybe you’re not getting the traffic you want, or you’re not making enough sales. Whatever the reason, we can help!
SWHA can help you with everything from store setup to marketing. We’ll help you figure out what’s not working and how to fix it.
We know how frustrating it can be when your Etsy store isn’t doing as well as you want it to. But don’t give up! With a little help, you can turn things around and start seeing the success you deserve.
If you’re ready to get started, just contact us and we’ll be happy to help.
