Last Updated on February 8, 2023 by SWHA
Technical SEO is the process of optimizing a website for the search engines. It is a subset of SEO that includes optimizing the website for the technical aspects of the search engine algorithms. Technical SEO includes optimizing the website structure, code, and content for the search engines.
Technical SEO is important because it helps the search engines understand the website and its content. The better the search engine understands the website, the better the website will rank in the search results.
Technical SEO includes optimizing the website for the following:
-Website structure
-Website code
-Website content
Website structure includes the structure of the website pages, the hierarchy of the pages, and the relationships between the pages. The website code includes the HTML, CSS, and JavaScript code that makes up the website. The website content includes the text, images, and videos on the website.
Technical SEO is important for all websites, but it is especially important for large websites with a lot of content. Technical SEO can be time-consuming and complex, but it is worth it because it can help improve the website’s search engine ranking.
What is the technical aspect does Technical SEO include
Technical SEO is a subset of SEO that focuses on improving the crawl ability, indexation, and ranking of a website.
The main aim of technical SEO is to make it easy for Google to understand your website and its content. This is done by optimizing the website’s structure, code, and on-page elements.
Technical SEO can be a complex and time-consuming process. However, it’s important to get it right as it can have a significant impact on a website’s search visibility.
Here are some of the key technical aspects that Technical SEO includes:
1. Crawling and Indexation
One of the most important aspects of Technical SEO is making sure that your website can be crawled and indexed by Google.
If your website can’t be crawled, Google won’t be able to find and index your content. This will have a negative impact on your website’s search visibility.
There are a number of factors that can impact your website’s crawl ability, including broken links, duplicate content, and robots.txt file.
2. Site Structure
Your website’s structure plays a role in its searchability. A well-structured website is easy for Google to crawl and index.
A good site structure includes a clear hierarchy and a siloed structure. It’s also important to use descriptive URLs that include keywords.
3. Title Tags and Meta Descriptions
Title tags and meta descriptions are two of the most important on-page elements for Technical SEO.
Title tags are used to tell Google what your page is about. They should be unique and include relevant keywords.
Meta descriptions are used to give Google a brief summary of your page’s content. They should be compelling and include a call-to-action.
4. Robots.txt
Robots.txt is a text file that tells Google which pages on your website should be crawled and indexed.
It’s important to create a robots.txt file that includes all of the pages that you want Google to index. However, you should also exclude any pages that you don’t want Google to index.
5. Sitemaps
Sitemaps are an important part of Technical SEO. They’re used to tell Google about the pages on your website.
Sitemaps help Google to find and index your content. They also give Google information about your website’s hierarchy and structure.
6. Canonical Tags
Canonical tags are used to tell Google which version of a piece of content is the original.
If you have multiple pieces of content that are very similar, you can use canonical tags to tell Google which one is the original. This helps to avoid duplicate content issues.
7. SSL Certificate
An SSL certificate is used to encrypt data that is sent between a website and a user.
Google has announced that SSL certificates are now a ranking factor. This means that websites that have an SSL certificate may have a slight advantage in the search results.
8. Page Speed
Page speed is a factor that Google takes into account when ranking websites.
A fast website is a good user experience. Google also uses page speed as a ranking factor for mobile search.
There are a number of things that you can do to improve your website’s page speed, including optimizing images and using a content delivery network.
Technical SEO is a complex and time-consuming process. However, it’s important to get it right as it can have a significant impact on your website’s search visibility.
Technical SEO Vs Onpage SEO
There are many factors to consider when optimizing a website for search engine ranking, but two of the most important are technical SEO and on-page SEO. Here’s a look at the key differences between the two:
Technical SEO is all about making sure that your website is set up in a way that is conducive to good search engine ranking. This includes things like ensuring that your website is properly coded and structured, using the correct tags and keywords, and having a sitemap that is easy for search engine crawlers to understand.
Onpage SEO, on the other hand, is all about the actual content on your website. This includes making sure that your content is keyword-rich and relevant to your target audience, as well as making sure that your website’s title and Meta tags are optimised.
Both technical SEO and onpage SEO are important for good search engine ranking, but they serve different purposes. Technical SEO ensures that your website is set up correctly, while onpage SEO focuses on the actual content on your website.
Technical SEO Vs Offpage SEO
There are many differences between technical SEO and offpage SEO. Technical SEO usually refers to the on-page optimization of a website for search engines, while offpage SEO usually refers to the promotion of a website through link building and other methods.
Technical SEO usually focuses on optimizing a website for the search engine algorithms, while offpage SEO focuses on building links and promoting a website through social media and other means.
Technical SEO is usually more concerned with the technical aspects of a website, such as the code, the structure, and the server, while offpage SEO is more concerned with the promotion of a website and the building of links.
Technical SEO can be more complex and time-consuming than offpage SEO, but it is often necessary to ensure that a website is optimized for the search engines. Offpage SEO is often less complex and can be done more quickly, but it is not always as effective as technical SEO.
Which one should be done first? Technical SEO, Onpage SEO or Offpage SEO
There is no simple answer to this question, as it depends on a number of factors such as the nature of your website, your budget, and your goals. However, in general, it is advisable to start with technical SEO and on-page SEO before moving on to off-page SEO.
Technical SEO includes optimizing your website for things like site speed and crawlability, which can help improve your site’s indexation and ranking. On-page SEO is all about optimizing your website’s content and structure for both users and search engines. And finally, off-page SEO focuses on building links and improving your site’s visibility and authority.
So, which one should you do first? It really depends on your specific situation. However, in general, it is best to start with technical SEO and on-page SEO before moving on to off-page SEO.
If you’re looking for help with your website’s technical SEO, SWHA can provide you with a comprehensive consultation. We’ll review your website’s architecture, content, and other factors to identify opportunities and recommend improvements.
Our technical SEO consultations are tailored to your website’s unique needs, so you can get the most out of our services. We also offer a wide range of other SEO services, so you can choose the ones that are right for you.
To learn more about our technical SEO consultations, contact us today.
