Last Updated on March 23, 2023 by SWHA
Video marketing is the process of creating and distributing engaging video content to promote a product, service, or brand. When executed correctly, video content marketing can be an incredibly effective way to reach and engage your target audience.
There are a number of different types of video content that can be used for marketing purposes, including product demos, customer testimonials, brand stories, how-to videos, and more. The key is to create videos that are interesting and relevant to your target audience.
When planning your video marketing strategy, it’s important to consider the different stages of the buyer’s journey. For example, you would want to create different types of videos for someone who is just learning about your product or service (awareness stage) than someone who is already familiar with your brand and is considering making a purchase (consideration stage).
It’s also important to promote your videos across multiple channels, including your website, social media, email, and paid advertising. This will help to ensure that your target audience sees your videos and has the opportunity to engage with them.
When done correctly, video marketing can be an extremely effective way to reach and engage your target audience. By creating engaging and relevant videos, and promoting them across multiple channels, you can reach a large number of potential customers and help to grow your business.
Why video marketing is important
Video marketing is one of the most efficient and effective ways to connect with customers and promote your business. In today’s digital world, people are more likely to watch a video than read an article or blog post. Videos are also more likely to be shared and go viral, which can help promote your business to a wider audience.
There are many different types of videos you can create, such as customer testimonials, product demonstrations, company culture videos, and more. No matter what type of video you create, it’s important to keep your audience in mind and make sure the video is engaging and informative.
When done right, video marketing can be a powerful tool to help grow your business. It’s an efficient way to connect with customers and promote your brand, and it can help you reach a wider audience.
Video marketing strategy
As the popularity of video content continues to grow, so does the need for an effective video marketing strategy. After all, with so much competition out there, you can’t just rely on the same old marketing techniques to get your videos seen.
The good news is that there are a number of different ways to approach video marketing, and the best strategy for you will ultimately depend on your goals and budget. Here are a few of the most popular video marketing strategies to consider:
1. Paid Advertising
One of the quickest and most effective ways to get your videos seen is to pay for advertising. This can be done through platforms like YouTube and Facebook, and will ensure that your videos are seen by a large audience. Of course, paid advertising can be expensive, so it’s important to consider your budget before taking this approach.
2. SEO Optimization
If you’re looking for a more cost-effective way to get your videos seen, then consider optimizing them for search engines. This means using the right keywords and tags, as well as creating engaging titles and descriptions. By making your videos easy to find, you’ll be more likely to attract organic traffic, which can save you a lot of money in the long run.
3. Social Media Sharing
Another great way to get your videos seen is to share them on social media. This is particularly effective if you have a large following on platforms like Twitter, Facebook, or Instagram. Simply post your videos on your social media channels and encourage your followers to share them with their own networks.
4. Embed Them on Your Website
If you have a website or blog, then you should definitely be embedding your videos on your site. This not only makes it easy for your visitors to watch your videos, but it also helps to improve your site’s SEO. Just be sure to include a call to action at the end of each video so that your visitors know what to do next.
5. Use Video in Email Marketing
Another great way to promote your videos is to include them in your email marketing campaigns. This is a great way to reach a wider audience and to get your videos seen by people who might not otherwise come across them. Just be sure to keep your videos short and to the point so that they don’t end up taking up too much space in your recipients’ inboxes.
There you have it! These are just a few of the most popular video marketing strategies out there. Experiment with different approaches and see what works best for you and your business.
Measuring the success of your video marketing strategy
As the old saying goes, you can’t improve what you don’t measure. The same is true for your video marketing strategy – if you don’t measure the success of your video marketing strategy, you can’t improve it.
Fortunately, there are a number of metrics you can use to measure the success of your video marketing strategy. Here are four of the most important metrics to track:
1. Viewership
Viewership is perhaps the most important metric to track when measuring the success of your video marketing strategy. After all, if no one is watching your videos, they’re not going to be very effective.
There are a number of ways to track viewership. For example, you can track the number of views each video gets, the average view duration, and the completion rate.
2. Engagement
Engagement is another important metric to track. This metric measures how engaged viewers are with your videos.
There are a number of ways to track engagement. For example, you can track the number of likes, comments, and shares each video gets. You can also track the average watch time and the completion rate.
3. Leads
Leads are another important metric to track. This metric measures how many viewers of your videos become leads for your business.
There are a number of ways to track leads. For example, you can track the number of viewers who click on a call-to-action (CTA) in your video, the number of viewers who fill out a form on your website, and the number of viewers who call your business.
4. Sales
Sales are the ultimate metric to track. This metric measures how many viewers of your videos become customers for your business.
There are a number of ways to track sales. For example, you can track the number of viewers who click on a CTA in your video, the number of viewers who fill out a form on your website, and the number of viewers who call your business.
Tracking these four metrics will give you a good idea of the success of your video marketing strategy. If you’re not happy with the results you’re seeing, don’t hesitate to make changes to your strategy.
Video marketing statistics
Video marketing is one of the most effective ways to reach your target audience. Here are some video marketing statistics that show why you should be using video to reach your customers:
1. Video is the most consumed content online. In fact, 78% of internet users watch videos online every week, and 55% watch videos every day. (Source: HubSpot)
2. Video is an incredibly powerful marketing tool because it’s highly engaging and informative. In fact, four times as many consumers would rather watch a video about a product than read about it. (Source: Animoto)
3. Videos are also effective at driving conversions. In fact, including a video on a landing page can increase conversion rates by 80%. (Source: Unbounce)
4. Video is an effective way to build trust with your audience. In fact, four times as many consumers would rather watch a video about a product than read about it. (Source: Animoto)
5. Video is an effective way to connect with your audience on an emotional level. In fact, 72% of consumers say that video makes them feel more positive about a brand after watching it. (Source: HubSpot)
These video marketing statistics show that video is an incredibly powerful marketing tool that you should be using to reach your target audience. If you’re not already using video, now is the time to start.
Examples of Video marketing
As the popularity of video marketing continues to grow, so does the number of companies using this medium to reach their target audiences. Here are five examples of video marketing done right:
1. American Express: Small Business Saturday
In an effort to support small businesses, American Express created a short video to promote Small Business Saturday. The video features business owners and customers talking about the importance of shopping at small businesses.
2. Cisco: The Human Network
Cisco, a leading provider of networking equipment, produced a video called ‘The Human Network’ to show how its products connect people and businesses. The video features people from all walks of life using Cisco products to stay connected.
3. Google: Search Stories
Google’s ‘Search Stories’ video series showcases how people use the company’s search engine to find information on a variety of topics. The videos are creative and informative, and they show how Google can be used in a variety of ways.
4. Microsoft: Surface
Microsoft’s Surface tablet has been a tough sell, but the company produced a series of videos that show off the tablet’s features in a creative and compelling way. The videos focus on specific features, like the tablet’s ability to be used as a notebook, and they show how the Surface can be used in a variety of settings.
5. Nike: Make It Count
Nike’s ‘Make It Count’ video series features athletes and celebrities talking about how they use Nike products to stay motivated and achieve their goals. The videos are inspiring and show how Nike products can help people reach their potential.
Tools for video marketing
As the popularity of video marketing grows, so do the tools available to help businesses create and distribute their videos. Here are some of the top tools for video marketing:
1. Wistia: Wistia is a video hosting and analytics platform that helps businesses track the performance of their videos and make data-driven decisions about their video strategy.
2. TubeBuddy: TubeBuddy is a browser extension that provides businesses with access to YouTube insights and tools to help them optimize their channel and videos.
3. Vidyard: Vidyard is a video hosting and analytics platform that helps businesses track the performance of their videos and make data-driven decisions about their video strategy.
4. Promo.com: Promo.com is a video creation platform that helps businesses create professional-quality videos for their marketing campaigns.
5. Wave.video: Wave.video is a video editing and creation platform that helps businesses create engaging videos for their marketing campaigns.
How to Get started with Video Marketing
Now that you know why video marketing is so effective, let’s take a look at how to get started.
1. Define Your Goals
Before you start creating videos, it’s important to define your goals. What do you want to achieve with your video marketing campaign?
Are you looking to increase brand awareness? Drive traffic to your website? Boost sales?
Once you know what you want to achieve, you can create a strategy that will help you reach your goals.
2. Choose Your Platform
There are a number of different platforms you can use to host your videos. The most popular platforms include YouTube, Facebook, and Instagram.
Each platform has its own strengths and weaknesses. For example, YouTube is great for reach, while Instagram is better for engagement.
Think about where your target audience is most likely to watch your videos and choose a platform accordingly.
3. Create Engaging Content
Once you’ve chosen a platform, it’s time to start creating engaging content. There are a number of different types of videos you can create, including product demonstrations, customer testimonials, how-to guides, and more.
When creating your videos, be sure to keep your goals in mind. Your videos should be designed to help you achieve your objectives.
In addition, pay attention to the following:
– Length: The average video is less than two minutes long. Keep your videos short and to the point to hold viewers’ attention.
– Title: Your title should be attention-grabbing and relevant to your video.
– Thumbnail: Your thumbnail should be eye-catching and give viewers an idea of what your video is about.
– Description: Your description should be keyword-rich to help you rank in search engines.
4. Promote Your Videos
Once you’ve created your videos, it’s time to start promoting them. There are a number of different ways you can promote your videos, including social media, email marketing, and paid advertising.
Think about where your target audience is most likely to see your videos and promote them accordingly.
5. Measure Your Results
Finally, don’t forget to measure your results. There are a number of different metrics you can track, including views, likes, shares, and more.
Pay attention to your results and make changes to your strategy accordingly.
By following these tips, you can get started with video marketing and start achieving your business goals. If you are looking for more details, chat with us today.
