Last Updated on February 7, 2023 by SWHA
There is no doubt that SEO is one of the most powerful marketing tools available to businesses today. However, as with any tool, it needs to be used correctly in order to be effective. Unfortunately, many businesses make the mistake of using outdated or ineffective SEO strategies that do more harm than good. If your business is not seeing the results you want from your SEO efforts, it is time to take a closer look at your strategies and make some changes. Here are a few reasons why you may need to reevaluate your SEO strategies:
Your website is not ranking as high as it should be.
If your website is not appearing on the first page of search results, you are missing out on a lot of potential traffic. Even if your website is appearing on the second or third page of results, you are still not getting the exposure you need. If your website is not ranking as high as it should be, it is time to take a closer look at your SEO strategies.
– Your website is not getting the traffic you want.
Even if your website is ranking high in search results, it is not doing you any good if no one is clicking on it. If you are not getting the traffic you want, it is time to take a closer look at your SEO strategies.
– You are not getting leads or sales from your website.
If you are not getting leads or sales from your website, it is time to take a closer look at your SEO strategies.
– Your SEO strategies are outdated.
Just because a particular SEO strategy worked well a few years ago does not mean it is still effective today. As the search engines continue to evolve, so do the best practices for SEO. If you are using outdated SEO strategies, it is time to update your approach.
– Your SEO strategies are not aligned with your business goals.
Your SEO efforts will only be effective if they are aligned with your business goals. If your SEO strategies are not helping you achieve your business goals, it is time to reevaluate them.
If you are not happy with the results you are getting from your SEO efforts, it is time to take a closer look at your strategies and make some changes. By reevaluating your SEO strategies, you can ensure that you are using the best possible approach to help your business succeed.
Out of Date SEO Strategies
As the world of SEO changes, so do the strategies and tactics used to achieve success. What worked five years ago may not work today, and what works today may not work five years from now. That’s why it’s important to stay up-to-date on the latest SEO trends and strategies.
One of the most common out-of-date SEO strategies is keyword stuffing. This is the act of filling your content with so many keywords that it becomes difficult to read. Not only will this turn off your readers, but it will also get you penalized by Google.
Another out-of-date SEO strategy is building low-quality backlinks. In the past, it was all about quantity over quality when it came to backlinks. But now, Google penalizes websites that have low-quality or spammy backlinks. So, it’s important to focus on building high-quality backlinks from relevant and reputable websites.
If you’re using any of these out-of-date SEO strategies, it’s time to update your approach. By doing so, you can avoid getting penalized by Google and improve your chances of ranking higher in search engine results pages.
Out of Date SEO Website Title Tag Methods
If you’re using any of the following methods to create your website title tags, it’s time for an update. These outdated SEO techniques can actually do more harm than good.
1. Keyword Stuffing
In the early days of SEO, it was common practice to stuff as many keywords as possible into your title tag. This was done in an attempt to signal to search engines what your website was about, in the hopes of ranking for those keywords.
These days, however, keyword stuffing is a major no-no. Not only will it not help your SEO efforts, it can actually hurt them. Search engines will penalize you for keyword stuffing, and it will make your website look spammy to users.
2. Using Only Keywords
Another common title tag mistake is to use only keywords, without adding any other value. For example, a title tag might look like this:
‘Best SEO Company in Los Angeles’
While this does include relevant keywords, it doesn’t actually tell users anything about what they can expect to find on the website. A better title tag would be something like this:
‘Los Angeles SEO Company | We Get You Results’
This title tag is still relevant to the keywords you want to rank for, but it’s also much more user-friendly. It tells users what they can expect to find on your website, and it’s more likely to make them want to click.
3. Not Optimizing for Your Target Keyword
When you’re optimizing your title tags for SEO, it’s important to focus on your target keyword. This means including your target keyword in your title tag, but also making sure that your title tag is relevant to the rest of your content.
For example, let’s say you’re a plumber and you want to rank for the keyword ‘plumbing services.’ A relevant and user-friendly title tag might be something like this:
‘Plumbing Services in Los Angeles | We’re Here to Help’
This title tag is relevant to your target keyword and it tells users what they can expect to find on your website.
4. Not Making Your Title Tag Unique
If you have multiple pages on your website, it’s important to make sure that each page has a unique title tag. This is because search engines will use your title tag to help determine what your page is about.
If you have multiple pages with the same title tag, it will be more difficult for search engines to understand what each page is about. This can hurt your SEO and it can also make your website seem less user-friendly.
5. Not Keeping Your Title Tags Up-to-Date
Finally, it’s important to keep your title tags up-to-date. As your website changes and as your business grows, your title tags should reflect these changes.
If you don’t keep your title tags up-to-date, it can hurt your SEO and it can also make your website seem outdated.
If you’re using any of these outdated SEO methods to create your website title tags, it’s time for an update. These techniques can actually do more harm than good. By using more user-friendly and up-to-date methods, you can improve your SEO and make your website more user-friendly.
Over-Reliance on SEO Automation Tools
The SEO industry has seen a lot of automation tool in recent years. Some of these tools are designed to help with specific tasks while others are designed to automate the entire SEO process. While automation tools can be helpful, there is a danger in over-relying on them.
One of the dangers of over-relying on automation tools is that it can lead to a false sense of security. Automation tools can give you a false sense of security because they can take care of some of the grunt work for you. However, they can’t do everything and they can’t think for you. This means that you still need to put in the work to ensure that your website is optimized for search engines.
Another danger of over-relying on automation tools is that you may end up missing out on some important aspects of SEO. Automation tools can’t always keep up with the latest changes in the SEO industry. This means that you could be missing out on important techniques that could help your website rank higher in search engine results pages.
Finally, over-relying on automation tools can lead to a lack of creativity. While automation tools can help you with some of the technical aspects of SEO, they can’t always help you come up with new and creative ideas. This means that you could be missing out on opportunities to make your website more unique and to stand out from the competition.
Overall, automation tools can be helpful but you need to be careful not to over-rely on them. Remember that they can’t do everything and that you still need to put in the work to optimize your website for search engines. Additionally, be sure to stay up-to-date on the latest changes in the SEO industry so that you don’t miss out on important techniques. Finally, don’t forget to be creative in your approach to SEO so that you can stand out from the competition.
Not Taking into SEO Consideration On Mobile Experience
Mobile devices are increasingly becoming the primary way that people access the internet. In fact, statistics show that over 60% of internet traffic is now coming from mobile devices. This trend is only going to continue to grow, which is why it’s so important for businesses to make sure that their website is optimized for mobile devices.
However, far too many businesses are still not taking mobile optimization into consideration. This is a huge mistake that can end up costing them a lot of traffic and potential customers.
There are a few key things to keep in mind when it comes to mobile optimization. First, it’s important to make sure that your website is responsive. This means that it will automatically adjust to fit the screen size of whatever device it’s being accessed on.
Second, you need to make sure that your website loads quickly on mobile devices. Studies have shown that people are far more likely to abandon a website that takes more than a few seconds to load.
Finally, you need to make sure that your website is easy to use on a mobile device. This means having large, easy to click buttons and links. It also means simplifying your design so that people can easily find what they’re looking for.
If you take the time to optimize your website for mobile devices, you’ll be rewarded with more traffic and engagement. Don’t miss out on this opportunity – make sure that your website is ready for the mobile revolution.
Publication of Thin Content Article
Thin content articles are those which provide little to no value to readers. They are often short, poorly written and lack any real substance. Unfortunately, these types of articles can have a negative impact on your website’s SEO.
Google has stated that they are against articles that provide little to no value, and they have been known to penalize websites that publish thin content. This is because thin content articles do not add anything of value to the internet, and they can actually hurt other websites by taking up space that could be used for more informative articles.
If you are thinking about publishing a thin content article, you should first consider whether or not it will actually be beneficial to your website. If you are not sure, it is probably best to err on the side of caution and avoid publishing it altogether.
Out of Date SEO Keyword Strategies
SEO keyword research used to be pretty simple: you would choose a couple of target keywords, insert them into your website’s content (including the title, meta tags, and H1 tags), and voilà – you’d rank for those keywords.
However, times have changed, and so has SEO. The days of keyword stuffing are long gone, and if you’re still using that same old keyword research strategy, your website is likely not ranking as well as it could be.
Here are a few out-of-date SEO keyword strategies that you should avoid:
1. Focusing on single keywords
In the past, it was common to choose one or two target keywords and optimize your website’s content for those keywords. However, this is no longer effective.
Now, you should be focusing on keyword phrases rather than single keywords. This is because people are more likely to search for entire phrases rather than single keywords.
For example, someone might search for “red shoes” rather than just “shoes.” If you’re only optimizing your website for the keyword “shoes,” you’re likely missing out on a lot of potential traffic.
2. Not using long-tail keywords
Long-tail keywords are longer, more specific keyword phrases. They tend to have less search volume than shorter, more general keywords, but they can be much easier to rank for.
For example, “men’s red shoes size 10” is a long-tail keyword. It has less search volume than the single keyword “shoes,” but it’s much easier to rank for.
If you’re not using long-tail keywords in your SEO strategy, you’re missing out on an opportunity to rank for easier-to-target keywords.
3. Ignoring local keywords
If you have a brick-and-mortar business, you need to be using local keywords. Local keywords are keywords that include a location, such as “restaurants in Chicago.”
If you’re not using local keywords, you’re likely not showing up in local search results. And if you’re not showing up in local search results, you’re missing out on a lot of potential customers.
4. Not doing enough keyword research
Keyword research is essential to any good SEO strategy. Without keyword research, you won’t know which keywords to target, and you won’t be able to tell if your SEO efforts are paying off.
There are a number of different keyword research tools available, such as Google AdWords Keyword Planner and Moz Keyword Explorer. Use these tools to find the right keywords to target.
5. Targeting irrelevant keywords
Just because a keyword has a high search volume doesn’t mean it’s relevant to your website. If you’re targeting irrelevant keywords, you’re likely not going to get much traffic from your efforts.
For example, let’s say you sell women’s shoes. Targeting the keyword “men’s shoes” would be irrelevant, because your website doesn’t sell men’s shoes.
Make sure you’re targeting relevant keywords if you want to get the most from your SEO efforts.
Avoid these out-of-date SEO keyword strategies, and you’ll be on your way to better keyword research – and better SEO results.
Lack Of SEO Voice Search Optimization
As the world goes mobile, so does the way we search for information.
We are now more likely to search for something using our voices rather than type it out – and this trend is only going to continue.
What does this mean for businesses?
Well, if you want to stay ahead of the game, you need to make sure your website is optimised for voice search.
What is voice search?
Voice search is a form of search where you use your voice to find what you’re looking for online.
You can do this using voice assistants like Siri, Cortana or Google Assistant.
How does voice search work?
Voice search works by converting your speech into text.
It then uses this text to carry out a search online and finds the best results for you.
Why is voice search becoming popular?
There are a number of reasons why voice search is becoming more popular.
Firstly, people are becoming more comfortable using their voices to carry out tasks.
Secondly, the technology is becoming more accurate and easier to use.
Finally, the growth of smart speakers like Amazon Echo and Google Home has made voice search more convenient.
How can I optimise my website for voice search?
If you want to make sure your website is optimised for voice search, there are a few things you can do.
1. Use natural language
When people use voice search, they tend to use natural language rather than keywords.
So, rather than using keywords like “best Italian restaurant”, they’re more likely to say something like “where’s the best Italian restaurant near me?”.
Make sure your website content reflects this by using natural language rather than keywords.
2. Optimise your website for local search
People often use voice search to find local businesses.
So, if you want to make sure your business comes up in voice search results, you need to optimise your website for local search.
This means including your location in your website title, meta descriptions and header tags.
3. Use structured data
Structured data is a form of code that helps search engines understand your website content.
It’s important to use structured data on your website if you want to optimise it for voice search.
This is because voice assistants like Siri and Cortana use structured data to generate results for voice search queries.
If you’re not sure how to add structured data to your website, you can use a tool like schema.org.
4. Optimise your website for mobile
More and more people are using voice search on their mobile devices.
So, if you want to make sure your website is optimised for voice search, you need to make sure it’s optimised for mobile.
This means ensuring your website is responsive and has a mobile-friendly design.
5. Improve your website’s loading speed
The loading speed of your website is important for both voice and text search.
But it’s especially important for voice search because people are likely to abandon a voice search if it takes too long to load.
So, if you want to optimise your website for voice search, you need to make sure it has a fast loading speed.
You can do this by using a tool like Google’s PageSpeed Insights.
6. Use keyword research
Even though people use natural language when they do a voice search, keywords are still important.
This is because keywords are used by search engines to index your website content.
So, if you want to make sure your website is optimised for voice search, you need to do keyword research.
But, rather than focusing on traditional keywords, you should focus on long-tail keywords.
These are keywords that are more specific and tend to be used by people who are further along in the buying cycle.
For example, rather than using the keyword “shoes”, you could use the long-tail keyword “women’s black leather shoes size 7”.
7. Create informative content
The content on your website needs to be informative if you want to optimise it for voice search.
This is because people often use voice search when they’re looking for answers to questions.
So, if you want your website to come up in voice search results, you need to make sure your content is informative.
A good way to do this is to create content that is in the form of a list.
For example, you could create a list of the best Italian restaurants in your city.
Or you could create a list of the most common questions people ask about your product or service.
8. Promote your content
Just because you’ve created informative content doesn’t mean people will find it.
You need to promote your content if you want it to come up in voice search results.
There are a number of ways you can promote your content.
You could promote it on social media or use pay-per-click advertising.
You could also submit it to directories and create an infographic.
9. Monitor your website’s performance
You need to monitor your website’s performance if you want to optimise it for voice search.
This means using tools like Google Analytics to track your website’s traffic and conversion rate.
It also means using tools like Google Search Console to track your website’s position in voice search results.
10. Keep up to date with the latest trends
Voice search is an evolving technology and the trends are constantly changing.
So, if you want to make sure your website is optimised for voice search, you need to keep up to date with the latest trends.
One way to do this is to sign up for a voice search newsletter.
Another way is to follow voice search experts on social media.
Conclusion
If you want to make sure your website is optimised for voice search, there are a few things you can do.
Use natural language, optimise your website for local search, use structured data and improve your website’s loading speed.
You should also use keyword research, create informative content and promote your content.
Finally, you need to monitor your website’s performance and keep up to date with the latest trends.
Helps to Reevaluate Your SEO Strategies
If you’re not happy with your current SEO results, or if you’re not sure how to proceed with optimizing your website, contact us for help. We’ll take a look at your site and your current SEO strategy, and make recommendations for how you can improve your results. Sometimes, a fresh set of eyes is all it takes to see where you can make improvements.
If you’re not ranking as high as you’d like in the search engines, or if your traffic has plateaued, it might be time to reevaluate your SEO strategies. Over time, what works in SEO changes, and what doesn’t can also change. That’s why it’s important to stay up-to-date on the latest trends and changes, and to be willing to adjust your own strategies as needed.
If you’re not sure where to start, or if you’re just not seeing the results you want, contact us for help. We can take a look at your site and your current SEO strategy, and make recommendations.
